Photography and photo editing for commercial properties are two of your best friends if you’re in the business of listing or selling properties. It’s not just realtors and real estate agents who benefit from professional real estate photo editing for stores and office buildings. Regular property owners, property managers, and property management companies who need to get those properties moving ASAP also need to know how it works. Larger establishments also need real estate photo editing for strip malls and shopping centers.
Professional photo editing has gone a long way since its humble roots many decades ago. Today, professional editors use editing software backed by artificial intelligence to produce the best results and the highest consistency across different projects. Investing in real estate photo editing for hotels, restaurants, cafes, and even nursing homes will pay dividends.
Repetitive, manual tasks are now taken over by AI. AI in editing software learns common editing preferences and helps us achieve our goals more quickly. Automation speeds up the completion of complex tasks. It reduces the possibility of human error, giving us more time and space to experiment and come up with new ideas that lead to better outcomes.
Each AI-powered photo editing tool has its own unique set of features that help reduce the time and effort required to edit photos. For example, professional editors can now remove backgrounds, change the style or highlights in a picture, detect faces; add textures; sharpen or colorize a photo; upscale low-resolution images with one click. Before AI-driven software, editors had to configure everything, layer by layer, manually.
Real estate photos constitute the universal marketing language of this industry. Image-centric digital marketing channels have further boosted the relevance of great images.
People want more pictures, videos, and interaction with whatever brands they support. If someone’s looking for a restaurant or pub, they’ll want to see some pictures first. Images that have been professionally edited are essential for any business in the food, fashion, retail, or travel industries that want to attract customers. Real estate photo editing for hotels is the way to go!
To create a brand-edited image, agents and individual home sellers can focus on a specific editing style, such as saturation of particular colors, cropping patterns, the nature of images, the subjects used, and focusing patterns. This also leads to better brand recall and better confidence in what you have to offer through the real estate photos.
How Do Real Estate Photo Editors Do It?
The post-processing of real estate photography requires a significant amount of time. Creating stunning images that will help clients sell their homes is a time-consuming process. Editors use various techniques to enhance the appearance of real estate in photographs.
Color correction is one of the most basic and fundamental steps in real estate photo editing for shopping centers and other commercial properties. Lightroom and Photoshop both have tools for color correction. On the other hand, Lightroom makes the process much simpler and faster. Use the eyedropper tool and a neutral area to make global changes to the image’s colors. Experiment with the photo’s saturation, hue, and tint for a more realistic result.
Working the Lines
Lines are critical when photographing real estate. This needs to be straight and not bent before you use it. Regardless of whether you’re shooting inside or outside, you must pay attention to the lines and capture them correctly. But you can always edit them after the fact. Free Transform can be used in Photoshop to align the lines. Make sure you select the entire image and drag the corner of the image in the opposite direction of the lines.
Working the Light of the Interior/Exterior
Uneven lighting and shadows can be a problem whether you’re shooting inside or outside. This is especially beneficial for real estate photo editing for cafes. Lightroom can be used to adjust shadows, highlights, whites, and blacks to counteract this. You can open the shadows by dragging the Shadows bar to the right. The hot spots in your photo can be reduced by dragging the highlights bar to the left if your image has too many harsh highlights.
The Cloning Tool
Photoshop’s clone stamp tool can help you eliminate distracting elements from your image. First, select the source area by clicking the clone stamp tool. After that, you can begin cloning and painting over the unwanted object.
To enhance a photo in Lightroom, all you must do is move the clarity slider to the right. The black levels can be tweaked to give the image more depth and a more defined appearance while you’re working on the clarity. Use clarity adjustments for real estate photo editing for car dealers as well.
Many real estate photographers use a high dynamic range (HDR) to create images with a more excellent dynamic range of luminosity. To make HDR photos, you must take multiple exposures of your subject. Then, a simple photo fusion will reveal the image’s highlights and shadows.
In Lightroom, this is a valuable tool. It fixes the optical flaws present in the majority of lenses. First, enable profile corrections in the Lens Correction module, and you’re ready to go. Then select Remove Color Aberration from the pop-up menu that appears.
Photoshop’s Curves tool is quite helpful. You can use this to make minor adjustments to the colors in your photos, such as adjusting the saturation and hue. Curves can be found in the Adjustments submenu of the Image menu. In the dialog box, select Auto. Then, move the central diagonal line up or down to brighten or darken the image.
Hue and Saturation
Photoshop’s Hue and Saturation tool is a crowd favorite among graphic editors. In addition to color correction, this can also be compared to Curves. For example, enhancing the greens in exterior and landscape photographs is possible using Hue and Saturation.
Select Hue and Saturation from the Image menu, then click Adjustments. Make your selection from the drop-down menu. Reduce the saturation and lightness by increasing the hue.