Real estate virtual staging is a game-changer in the industry. Find out why.
Quite a few changes have occurred in real estate advertising in recent years. Previously, property owners and real estate agents used print ads to reach potential buyers. Then, more than a decade ago, the majority of real estate searches began with newspapers and maybe a handful of calls to a few agents.
From there, property buyers scoured the state or country, took exhausting physical tours of various homes, and spent considerable time hunting for the ideal place to settle down. Thankfully, those days are long gone, thanks to advances in mobile technology, web apps, and innovations in real estate virtual staging. These days, prospective homeowners can browse for a new house from the comfort of their couch, using only their computer, tablet, or smartphone.
Virtual staging real estate, apps, and augmented reality have made the real estate shopping experience more immersive and user-friendly.
People trying to find new homes can save time and gas money by browsing online listings and picking a few desirable homes to visit in person. Furthermore, property owners can increase the overall appeal of their listings through virtual real estate staging.
Visualize transforming an empty apartment into a warm and inviting space with the help of virtual real estate staging.
How Does Real Estate Virtual Staging Work?
There is more to virtual staging than just using a program to insert fictitious furniture into a physical setting.
Instead, a photographer “virtually” alters the unit’s decor by taking photos of the space while it is empty. With the help of virtual staging, a property can be highlighted, and potential buyers can better visualize themselves living there.
It’s also a fantastic method of defining usable space in online advertisements. This is the case, for instance, when a company sells multiple apartments in the same building. However, these components tend to blend without virtual staging and lack impact.
To what extent, then, does it pay to use virtual staging?
Property buyers easily visualize themselves living in the space if they view it in its “virtually staged” form.
What’s more, the price is much lower than that of traditional staging. However, you should know a few things before using virtual staging.
What Is Virtual Staging In Real Estate?
Real estate photography virtual staging can be a powerful marketing stool when used appropriately.
The full potential of a unit can be displayed through virtual staging. However, unoccupied apartments often feel cold, and virtual tours make it difficult for potential buyers to get a feel of the listed property. Alternatively, prospective buyers aren’t interested in seeing the current owner’s artwork or furnishings.
Real estate virtual staging is a great compromise, as it creates an inviting and lived-in atmosphere without restricting buyers’ ability to visualize themselves in the property.
In other words, it doesn’t cause anyone any harm. Furthermore, virtual staging for real estate, in contrast to traditional staging, does not necessitate much physical labor or the relocation of a large number of items.
It is digital and can be tailored to the specifics of a given unit. The effectiveness of virtual staging can be increased by using additional tools, such as virtual decorating, furnishing, painting, and decluttering or object removal.
Experts can put together digital staging assets quickly. Virtual staging can be completed in hours, while physically staging a home can take a day or more. Virtual staging has become a natural go-to for property sellers and agents who don’t want to exert excessive effort but still want to position their properties strategically.
Real estate virtual staging is flexible. Convert a playroom into an office, a hall closet into a sewing studio, or a small living room into a spacious haven. The use of real estate virtual staging encourages originality, too. It also helps you put your property in the best possible light for potential buyers.
Staging a home virtually is a great way to make a bare or outdated apartment look more appealing to potential buyers. In addition, digital home staging can offer more online attention and a quicker closing time, making the space look as appealing as possible to potential buyers.
Creating Virtual Home Tours as Adjunct to Real Estate Virtual Staging
Advances in technology (and a worldwide pandemic) have led to a meteoric rise in the popularity of virtual tours. While 51% of buyers found high-quality photos from virtual staging for real estate listings and 58% found accurate listing information helpful, 61% found that having a virtual property tour was the most helpful technology.
Buyers may feel more confident making offers at or above the listing price if they can take a virtual tour of the properties they are interested in.
Making virtual tours doesn’t require a hefty initial investment in equipment. In fact, for only a few hundred dollars, you can purchase a fisheye lens adapter for your phone that will allow you to take the wide-resolution photos you require. However, a full-frame digital single-lens reflex camera (DSLR) is what you need if you care about image quality.
On the downside, these cameras can cost more than three thousand dollars.
Creating virtual tours does not necessitate a costly investment in equipment.
You can get the wide-angle shots you need with just the click of a button by purchasing a fisheye lens adapter for your phone for under a thousand dollars.
However, if you want truly professional results, you’ll need to invest in a full-frame DSLR camera.
However, the cost of these cameras can easily exceed three thousand dollars.
Planning your walk-through and knowing where to place the camera in each room before recording your footage is essential.
Try filming from the middle of the room for the best overall shot. However, if the room is not symmetrical, you may need to try a different spot.
You’ll still need a game plan for the virtual tour, as it’s meant to be a substitute for visiting the house. For example, if you wanted to start in the upper floor bedrooms and end up in the lower level, that wouldn’t make any sense.
If possible, try to film in a sequential order that makes sense, and don’t miss any key scenes. This includes exploring the attic, opening closets, and using all the bathrooms.